The African Union is inviting young African creatives to design the official logo and visual identity for the AU Theme of the Year 2027.
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To give the Theme a distinctive, meaningful and youth-driven visual identity, the African Union Commission’s Infrastructure and Energy Department, with the support of the African Union Development Agency–NEPAD (AUDA-NEPAD), is launching a continental logo competition for young African creatives.
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More than a design exercise, the competition invites Africa’s youth to give visual expression to the continent’s shared aspirations.
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It calls on emerging creatives to capture the significance of the African Union’s 25-year journey, the promise of open and connected African skies through SAATM, the transformative potential of new technologies, and the enduring vision of a more integrated, inclusive and prosperous Africa.
The selected logo will serve as the visual identity of the Theme throughout 2027, conveying its ambition and significance across the continent and beyond.
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It should reflect Africa’s rich diversity and shared identity while portraying a continent in motion connected through its people, infrastructure and technologies, and united by a common vision for the future.
By placing young Africans at the centre of the creative process, the initiative recognises that Africa’s youth are not only beneficiaries of continental integration but also active contributors to shaping its future.
Their creativity, imagination and understanding of Africa’s evolving identity will help translate this continental priority into a powerful and memorable visual expression.
Objectives
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Engage young Africans in shaping the public identity of a continental priority.
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Generate early awareness, ownership and momentum around the Theme of the Year.
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Translate the AU at 25, African integration, SAATM and new technologies into a clear and compelling visual concept.
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Reflect African Union values, Agenda 2063 and the aspirations of a connected, inclusive and prosperous Africa.
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Create a consistent visual identity for use by the African Union and its partners throughout 2027.
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Recognise and promote emerging African creative talent.
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Eligibility Criteria for the African Union Logo Competition 2027
- Open to citizens of all AU Member States aged 18–24 on the submission deadline
- Entries must be submitted by individuals (no joint/team submissions)
- Students, designers, artists, digital creatives, innovators welcome — formal qualifications not required
- One entry per applicant
- Members of the evaluation process, AU personnel, contractors
Benefits of the African Union Logo Competition 2027
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- USD 5,000: First place
- USD 2,000: Second place
- USD 1,000: Third place
- A certificate of recognition
- Official acknowledgement through African Union platforms; and Training opportunities.
- The winner will also have the opportunity to participate in the AU Summit, where the winning logo will be officially unveiled.
- The winning concept will be refined in consultation with the applicant and in accordance with African Union branding guidelines for official use throughout 2027.
- Any additional recognition arrangements will be communicated on the official competition webpage.

