Sonia Foods Industries is Hiring for Multiple Openings – Apply Now

Sonia Foods Industries, a Nigerian FMCG manufacturer known for its Sonia range of tomato products, seasonings, and spices, is recruiting Area Sales Managers across four locations.

The role focuses on driving sales growth, expanding market coverage, managing distributors and leading field sales teams to deliver territory targets. 

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Responsibilities:

• Develop and execute area sales plans aligned with company objectives and targets.
• Drive sales volume, value, distribution and market share across the assigned territory.
• Monitor performance trends and take corrective actions where necessary.
• Improve territory coverage, route-to-market efficiency and outlet expansion.
• Manage trade promotions, pricing compliance and product availability.
• Build and maintain strong distributor relationships.
• Monitor distributor KPIs including sales growth, stock rotation, credit management and operational efficiency.
• Ensure timely order processing and stock replenishment.
• Identify and develop new distributors and sub-distributors.
• Lead, coach and motivate Sales Supervisors and Sales Representatives.
• Conduct field coaching, joint calls and performance reviews.
• Monitor competitor activities, pricing and market trends.
• Support new product launches and market penetration.
• Ensure compliance with company policies, SOPs and ethical standards.
• Prepare daily, weekly and monthly sales reports.
• Track territory performance using approved reporting tools and dashboards.
• Manage area budgets and ensure cost-effective operations.

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Requirements:

• Bachelor’s Degree or HND in Business Administration, Marketing, Economics or a related discipline.
• MBA or relevant professional certification is an added advantage.
• Minimum 8 years of total sales experience.
• At least 4 years of FMCG experience with a reputable organisation.
• Minimum 3 years of proven experience as an Area Sales Manager.
• Strong experience progressing from Salesman or Sales Representative into sales leadership roles.
• Strong leadership, people management and coaching skills.
• Excellent knowledge of FMCG route-to-market operations.
• Strong analytical, planning and problem-solving abilities.
• Strong negotiation and distributor management skills.
• Excellent communication and interpersonal skills.
• High level of integrity, accountability and result orientation.
• Proficiency in Microsoft Excel and sales reporting tools.
• Willingness to travel extensively within the assigned territory.

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Benefits:

• Not Specified

Deadline: 25th September 2026

Application Method: Send your CV (CC: oluchi.sunday@blumedistribution.com) use the job tile and location as the email subject