PepsiCo Nigeria is inviting applications for the position of Regional Sales Manager-North, based in Oregun, Lagos, with significant responsibilities across northern regions.
This role forms a critical part of the company’s strategy to accelerate business growth by expanding into under-served areas for its grains, snacks, and beverage portfolio through third-party (3P) go-to-market models.
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PepsiCo, a global leader in the food and beverage industry, continues to strengthen its presence in Nigeria by focusing on sales execution, distribution excellence, and commercial innovation.
The company offers opportunities for career growth in a competitive environment, backed by its reputation as a top employer.
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Key Responsibilities
The successful candidate will lead the delivery of sales and distribution objectives at the regional level, working closely with 3P distributor teams. Core duties include:
– Achieving monthly and annual brand KPIs such as volume, revenue, portfolio mix, and market coverage.
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– Executing PepsiCo’s annual operating plans, quarterly, and monthly initiatives in collaboration with distributors and agencies.
– Building and managing relationships with distributor sales forces, wholesalers, and key business partners.
– Identifying and onboarding suitable trade partners while coaching and developing the 3P sales team (including ZSMs, ASMs, and FSEs).
– Implementing activation, merchandising, and trade marketing strategies for effective in-market execution.
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– Monitoring competitor activities, conducting market surveys, and providing timely business insights.
– Ensuring compliance with quality, food safety, occupational safety, and cost parameters.
The role demands high travel flexibility, with up to 75% of time spent in the field across regions.
Requirements and Qualifications
Candidates should meet the following criteria:
– 5–7 years of post-tertiary experience in Commerce, Economics, Logistics, or related fields, with at least 5 years at a middle management level in sales and proven results in business transformation.
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– Extensive FMCG operational sales and distributor management experience, preferably in foods & beverages with a focus on traditional trade.
– Fluency in Hausa and Kanuri languages.
– Strong team management, analytical, project management, presentation, and leadership skills.
– High business acumen, commercial savvy, and financial awareness.
– Excellent in-market execution skills and channel insights.
– Willingness to work in any region with substantial travel.
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