Eko Rice: Where to Buy, How to buy, Price, Tips for Getting the Best Price

In a bustling metropolis like Lagos, where food security and affordability are daily concerns, the emergence of Eko Rice has been a game-changer for many households.

The rice, a key product of the Lagos State Government’s agricultural and food security initiatives, is more than just a food staple; it represents a strategic effort to boost local production, stabilise prices, and reduce dependency on imported goods.

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While it is celebrated for its affordability and quality, navigating the process of buying it can be a challenge for the uninitiated.

This feature article provides a comprehensive guide to understanding and purchasing Eko Rice, offering a deep dive into its unique distribution model and practical tips to secure the best value for your money.

The Genesis of Eko Rice: A Partnership for Prosperity

The Eko Rice story began in earnest with a unique inter-state partnership between Lagos State, a major consumer market, and Kebbi State, a major producer of paddy rice.

The collaboration, which birthed the Lake Rice initiative in 2016, was designed to leverage the comparative advantages of both states.

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Kebbi provided the raw paddy rice, and Lagos, with its vast consumer base, provided the market and the processing capacity.

This partnership was a monumental step toward achieving food security and creating a sustainable agricultural value chain.

The culmination of this vision is the Imota Rice Mill, a state-of-the-art facility located in the Ikorodu area of Lagos. Commissioned with a 32-metric tonne-per-hour capacity, the mill is one of the largest in sub-Saharan Africa.

The rice produced at this facility is branded as Eko Rice. The mill’s operations not only process paddy into polished, stone-free rice but also serve as a hub for job creation, generating thousands of direct and indirect jobs for farmers, transporters, and distributors.

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The goal is to produce enough rice to significantly reduce the state’s reliance on food imports and make quality rice accessible to the average Lagosian at an affordable price.

Where to Buy: Navigating Official Distribution Channels

Unlike other brands of rice that can be found in virtually every market and grocery store, Eko Rice is distributed through specific, government-sanctioned channels to maintain price control and ensure authenticity.

This controlled distribution system is a key part of the government’s subsidy program.

Designated Major Markets: The primary outlets for Eko Rice are major food markets strategically located across Lagos. Ajah • Alausa • OPIC • Ogudu • Ikorodu • Egbeda • Agege, and in all Jendol Superstores within Lagos State.

These markets act as primary distribution hubs where authorised vendors sell the rice at the official, government-regulated price. To get it here, you must visit these markets and look for the specific stalls that are designated for Eko Rice sales.

🚨 Exciting News! 🤗🌾
Eko Rice is now available across Lagos!

📍 Get yours today at:
Ajah • Alausa • OPIC • Ogudu • Ikorodu • Egbeda • Agege and in all Jendol Superstores within Lagos State
🛒 Or order online at https://t.co/wCN0sMjlQX

💚 100% Farm Fresh
💚 Originally… pic.twitter.com/azTpXofig2

— The Lagos State Govt (@followlasg) September 3, 2025

Online and E-commerce Platforms: The Lagos State government has also embraced technology to make Eko Rice more accessible. Several online grocery and food delivery platforms, such as Pricepally and 24 Hours Market, have partnered with the state to distribute the rice. This channel is particularly convenient for those who wish to avoid the crowds of the open market.

These platforms often sell the rice in various sizes, including 10kg, 25kg, and 50kg bags, and offer the added convenience of home delivery. Order online at http://pricepally.com

How to Buy and Verify Authenticity of Eko Rice

Buying Eko Rice is a straightforward process, but it requires a bit of awareness to ensure you are getting the genuine product and not a counterfeit.

Locate a Designated Vendor: Use the official distribution points mentioned above. If you’re buying from a physical market, look for stalls with clear signage indicating they are authorised sellers of Eko Rice.
Inspect the Packaging: Authentic Eko Rice bags are clearly branded with the Lagos State and Kebbi State logos. The bags are sealed and often feature information about the Imota Rice Mill. Be cautious of bags that appear to be re-packaged or have flimsy seals.

Check for Quality: The rice itself is known for being clean, stone-free, and of high quality. When buying, you can ask to see the rice. Genuine Eko Rice has a consistent grain size and is free from impurities. The state government has stated that the rice is laboratory-tested to have less than 2% impurity, setting it apart from some other locally produced brands.

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Confirm the Price: Before purchasing, confirm the price with the vendor. Eko Rice has a regulated price, so if a vendor is selling it for a significantly higher price than the state-approved rate, they may not be an official distributor or they could be adding an unauthorised markup.

Price and Tips for Getting the Best Value

One of the main selling points of Eko Rice is its affordability. While the prices can fluctuate based on market dynamics, it is consistently priced lower than imported rice due to the government’s subsidy program.

As of recent reports, a 50kg bag of Eko Rice is typically sold for a price lower than its imported counterparts. This price difference is a result of reduced logistics costs and the absence of import tariffs.

Tips for Getting the Best Eko Rice Price:

Buy in Bulk: The best way to save money on Eko Rice is to purchase it in bulk. A 50kg bag is more cost-effective per kilogram than a 25kg or 10kg bag. Consider pooling resources with family and friends to buy a larger quantity.

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Time Your Purchase: Prices are generally more stable when the supply is consistent. Keep an eye on official announcements from the Lagos State Ministry of Agriculture for news on new batches hitting the market, which can often coincide with more stable or even slightly lower prices.

Use Online Platforms: Online platforms can sometimes offer competitive prices and discounts, especially during special promotions. They also save you the cost of transportation and the stress of visiting a busy market.

Beware of Hoarding: While the government strives for consistent distribution, there can be times of limited supply. Be wary of vendors who attempt to hoard the product or sell it at exorbitant prices, as this undermines the goal of the initiative.